Perry Eisenschmid, BBA, MBA, C.Dir., H.R.C.C.C.
Previous member, Advisory Committee, Ontario Pharmacy Research Collaboration
Chief Executive Officer,Â Canadian Pharmacists Association
Perry has extensive experience in marketing financial services, consumer packaged goods and not-for-profit member services. His broad expertise includes marketing, sales and information technology with specific interest in strategy, branding, product management, web and social media innovation.
Perry obtained his BBA and MBA from the Schulich School of Business, York University. In 2010, he achieved certification as a Chartered Director (C.Dir.) and, in 2013, he received Human Resources and Compensation Committee Certification (H.R.C.C.C.), both from the DeGroote School of Business, McMaster University.
Before joining CPhA, Perry was the Vice President of Marketing, Sales and IT with the Conference Board of Canada. He also had business responsibility for the organizationâ€™s multimillion dollar subscription and publications business and its web-based distribution channel. He was President and CEO of CIBC Trust and an executive for several years in CIBCâ€™s Wealth Management Group.
Perry is a member of the Centre for Chief Marketing Executives and the Canadian Society of Association Executives.
We thank PerryÂ for his contributions to OPEN and his guidance as a member of our Advisory Committee.