Member, Advisory Committee, Ontario Pharmacy Research Collaboration
Practice Leader, Drug Benefits Solutions
Great-West Life Assurance Company
Barbara Martinez is the Practice Leader, Drug Benefits Solutions in the Toronto Group Sales Office of Great-West Life Assurance Company. Barbara provides support to Great-West Life Group Sales Offices across Canada on prescription drug management initiatives. She plays a key role in supporting plan advisors and their clients on Great-West Life drug solutions products. She joined Great-West Life in November of 2012.
Before Great-West Life Barbara spent 10 years with Mercer, a national benefits consulting house where she delivered drug plan design and plan management advice to her clients. She is also well known as a regular speaker at industry forums and commentator on employer drug programs. She has in-depth knowledge of the prescription drug, regulatory and drug-approval process in Canada from both a government and private drug plan perspective.
Barbara’s experience includes 13 years of working in the pharmaceutical industry. Her main responsibilities were sales and marketing as well as government and professional affairs.